Aggregage is a B2B media startup that consists of over 35 websites focusing on a variety of professional niches, including B2B Marketing, Product Management, and Supply Chain Management. I have created the social media strategy for Aggregage and oversee a team of four that executes the strategy. I also created the visual identity and graphics for our social media presence.
Our main goals have been to drive website signups, white paper downloads, and webinar registrations. Since our strategy rollout in Summer 2018, we have seen an increase in all of these metrics across all sites.